Kayah Marketing
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Services
Strategic Planning
I help you set long-term goals to determine the actions and resources needed to achieve those goals. I will help you identify your target markets, product or service positioning and ensure you are allocating resources effectively.​
Market Research
Discover how market research can amplify your marketing efforts. I'll gather and analyze data about your customers, competitors, and the overall market to recommend informed business decisions.
Content Marketing
Content marketing is essential for building brand credibility, establishing thought leadership, and nurturing customer relationships. My expertise in creating content such as blog posts, articles, videos, infographics, and podcasts to create and distribute valuable, relevant, and consistent content will enable you to attract and engage your target audience.
Social Media Strategy
Are you being strategic in your social media strategy? An effective social media strategy outlines the goals, tactics, and content plans for utilizing social media platforms to reach and engage with the target audience. I'll help you select the right platforms, create compelling content, and monitor performance to optimize results.
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A well-defined social media strategy ensures a consistent brand presence and enhances engagement with the target audience.
Demand Generation
Demand generation is crucial for driving revenue and business growth. Demand generation refers to the strategic marketing activities aimed at creating and nurturing interest in a product or service to generate demand and leads. Kayah Marketing uses data and research to implement various tactics such as content marketing, advertising, email campaigns, and events to help you create awareness, interest, and leads.
Diversity Marketing 101
I understand the importance of targeting and engaging diverse consumer groups in marketing campaigns. I have seen how organizations have gotten it wrong. I conduct a deep-dive internal and external analysis of your organization to help you steer away from the mistakes many organizations make in their inclusive marketing efforts.